Independent Digital Media (IDM) is a lifestyle media company dedicated to providing online information, products and services to targeted communities of interest.
Our mission as a new media company is to create highly engaged audiences online though premium content and services.
In niche content categories the internet provides an opportunity to move what was once a one-way dialogue with consumers, to a dynamic conversation within communities of like minded interest. At IDM we set out to capitalise on this opportunity to connect, entertain, inform and inspire.
Our female lifestyle websites Primped and The Knot are part of the ninemsn portal, attracting over 3.6 million Australians each month.
Our editorial teams are always looking for talented interns who are interested in getting some hands on experience in an exciting digital media company.
Independent Digital Media (IDM) is excited to announce that Hayley Bennett, current Beauty Writer, has been appointed as PRIMPED's Editor.