Independent Digital Media extends its women’s lifestyle offering
07/07/2010
Independent Digital Media (IDM) has announced the launch of Younger You magazine for September and The Knot magazine for October this year. The magazines are extensions of IDM’s popular wedding website TheKnot.com.au and anti-ageing website YoungerYou.com.au, and will be distributed nationally.
The magazines are the newest additions to IDM’s stable of premium women’s lifestyle brands, which also includes beauty website PRIMPED.com.au.
Marina Go, Independent Digital Media’s Publisher, says the magazines are an exciting step in building on the strength of IDM’s women’s lifestyle portfolio.
“Women engage with media in multiple ways, and The Knot magazine and Younger You magazine will extend the reach of these brands to communicate with audiences both online and offline,” says Go.
“Our plan is to engage with our communities across all media, with digital at the centre,” Go continues. “This next initiative will build on the successful online launches of TheKnot.com.au and YoungerYou.com.au to extend the brands into the magazine landscape.”
The Knot magazine and TheKnot.com.au are edited by Alicia Richardson, former Editor of whatswhat.com.au, while Younger You magazine and YoungerYou.com.au are edited by Jenni Gilbert, former Editor-in-Chief of New Idea and launch editor of Good Medicine.
“The Knot is the world’s number one wedding website, and together with The Knot Shop, The Knot magazine will secure the brand’s position as the authority on brides and weddings across multiple media platforms,” says Go.
“YoungerYou.com.au is Australia’s one-stop anti-ageing website, and the magazine will confirm Younger You as the go-to resource for commonsense information on achieving a more youthful appearance,” says Go.
The Knot magazine will be available from October 2010 at newsagents nationally, as well as bridal expos, membership subscriptions and The Knot Shop. Younger You magazine will be on sale at newsagents and clinics around Australia from September 2010.
ENDS
For further information:
Mia Carter – IDM Brand Manager
mcarter@idmco.com.au
Phone: (02) 9469 5419
About TheKnot.com.au
Independent Digital Media (IDM) has entered into a license deal with the world’s #1 wedding website TheKnot.com. The US version has an average of 3.4 million unique browsers globally per month. The Australian site is the most comprehensive and integrated wedding website in Australia with a mix of locally produced editorial and international content.
About Younger You
YoungerYou.com.au is Australia’s premier anti-ageing, self-enhancement and wellness website targeting consumers who want to maintain or recapture a healthy, youthful appearance and corresponding sense of wellbeing.
About Independent Digital Media
Independent Digital Media (IDM) is a lifestyle media company dedicated to providing online information, products and services to targeted communities of interest. Our mission as a new media company is to create highly engaged audiences online though premium content and services. In niche content categories the internet provides an opportunity to move what was once a one-way dialogue with consumers, to a dynamic conversation within communities of like minded interest. At IDM we set out to capitalise on this opportunity to connect, entertain, inform and inspire.
IDM’s Women’s Network includes PRIMPED.com.au, Australia’s leading premium dedicated beauty website, TheKnot.com.au, the ultimate wedding destination and YoungerYou.com.au, Australia's most trusted anti-ageing and wellness website.
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