IDM launches 2nd issue of Younger You Magazine

02/05/2011

Independent Digital Media builds on strength of YoungerYou.com.au

Independent Digital Media (IDM) today launches the second issue of Younger You magazine. Featuring Jennifer Aniston on the cover, the magazine is an extension of anti-ageing website YoungerYou.com.au, and features 148 pages of the latest self-enhancement news, advice, products and procedures.

Editor Jenni Gilbert (former Editor-in-Chief of New Idea and launch editor of Good Medicine), says that the second issue of Younger You magazine is a fabulous source of information for the growing number of Aussies who are looking to turn back the clock.

‘While more and more Australians are looking to undertake cosmetic or non-cosmetic surgery with the aim of looking more youthful, it’s difficult to find unbiased advice and information. Younger You addresses this gap in the market, giving consumers common-sense and practical answers to their anti-ageing concerns,’ says Gilbert.

Marina Go, Publisher for Independent Digital Media says, ‘The second issue of Younger You magazine is bigger and better than the first, as the interest from both consumers and advertisers continues to grow within this unique segment’.

The Autumn/Winter 2011 issue of Younger You magazine features all the latest on anti-ageing and self enhancement, including:

•   FACE THE FUTURE - THE ULTIMATE REJUVENATION GUIDE
Surgical and non-surgical options that will help slow the tick of the biological clock (on the outside, at least!)

•   A NOSE FOR BEAUTY
Advanced surgical and injectable options are now delivering the right size, shape and width of nose to suit not just the individual’s face, but their lifestyle, cultural background and personality.

•   TUMMY TRANSFORMERS
How to reduce your belly and keep the fat off forever without diet or exercise.

•   ANTI-AGEING SUPERFOODS
The top 10 anti-ageing super foods for outer beauty and your inner well being.

•   THE SEVEN DEADLY SINS OF WINTER SKIN
Take action on the effects winter can have on your skin.

Younger You magazine is available at newsagents nationally, as well as online at www.YoungerYou.com.au for RRP $9.95 from 13th April 2011.

ENDS

For further information or to organise an interview with IDM Publisher, Marina Go, or Younger You Editor Jenni Gilbert, please contact:

Mia Carter
Public Relations and Brand Manager - Independent Digital Media
mcarter@independentdigitalmedia.com.au
Phone: (02) 9469 5419

About Younger You

YoungerYou.com.au is Australia’s premier anti-ageing, self-enhancement and wellness website targeting consumers who want to maintain or recapture a healthy, youthful appearance and corresponding sense of wellbeing.

The 2nd issue of Younger You Magazine goes on sale 13th April 2011 and is available in newsagents nationally and online at http://www.youngeryou.com.au for RRP $9.95.

About Independent Digital Media

Independent Digital Media (IDM) is a lifestyle media company dedicated to providing online information, products and services to targeted communities of interest. Our mission as a new media company is to create highly engaged audiences online though premium content and services. In niche content categories the internet provides an opportunity to move what was once a one-way dialogue with consumers, to a dynamic conversation within communities of like minded interest. At IDM we set out to capitalise on this opportunity to connect, entertain, inform and inspire.

IDM’s Women’s Network includes http://www.PRIMPED.com.au, Australia’s leading premium dedicated beauty website, http://www.TheKnot.com.au, the ultimate wedding destination and http://www.YoungerYou.com.au, Australia's most trusted anti-ageing and wellness website.

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