INDEPENDENT DIGITAL MEDIA TO INCREASE REACH WITH NINEMSN

01/03/2012

Independent Digital Media has announced a significant step forward for its high-­‐quality women’s lifestyle portfolio of websites.

IDM has entered into a commercial partnership with ninemsn that will increase our reach and strengthen our position as the publisher of leading quality content for special interest women’s groups.

Ninemsn will commercially represent the three sites and bring them under the Lifestyle category on ninemsn.com.au to further build their audience numbers, while the editorial content will continue to be developed by the IDM team.

“Ninemsn is committed to creating a beauty network in which each site promotes the other in a chain of discovery, building a network of online influencers and an informed online community. The addition of these niche sites to our Women’s Network is part of this strategy,” said Alex Parsons, Managing Director of Audience at ninemsn.

David Burkett, CEO of IDM’s parent company, IPMG Digital, said “We are proud of the content and digital communities IDM has built. We look forward to seeing the ninemsn partnership extend our reach, delivering our high quality online brands to even more people and by default increasing opportunities for our supporting advertisers”.

IDM continues its commitment to investing in quality content and expertise with the appointment of Katrina Lawrence as Editor of the beauty brands: PRIMPED and Younger
You, Hayley Bennett as Beauty Writer for PRIMPED and Younger You and Erin Whitty expanding The Knot editorial team as Features and Beauty Writer of The Knot.

Katrina Lawrence has been a beauty writer and editor for over 15 years, working for Cleo, Shop Til You Drop, Harper's Bazaar and Madison. She also ran her own beauty website, beautyeditor.com.au, for several years.

Hayley Bennett joins us from Allure Media where she has been a writer across the Sugar sites, BellaSugar, FabSugar and PopSugar.

Erin Whitty has been a beauty and features writer for more than seven years, and has written for Harper’s Bazaar, Cosmopolitan, Sunday Magazine, Body and Soul, Notebook and Australian Interiors. Last year she launched the blog Sitting Pretty with Erin Whitty. Erin will report to The Knot Editor, Juliette Winter.

“This is an exciting time for IDM and its partners with the opportunity for the brands with the best quality content to take the leading positions in their respective markets. This partnership will be good for the industry,” said IDM Publisher Marina Go.

Primped is the go-­‐to destination for young women hungry for the next snippet of beauty news, new products and how-­‐to videos. Younger You is a trusted source of quality anti-­‐ageing information and The Knot is Australia’s premiere wedding destination where brides spend months planning everything she needs for her big day.

For more information, please contact: Marina Go, Publisher IDM, 02 9469 5450, mgo@independentdigitalmedia.com.au

PRIMPED Appoints Hayley Bennett Editor
14/06/2013

Independent Digital Media (IDM) is excited to announce that Hayley Bennett, current Beauty Writer, has been appointed as PRIMPED's Editor.

Independent Digital Media's two flagship female lifestyle websites, TheKnot.com.au and PRIMPED.com.au deliver strong growth following the ninemsn partnership.
12/06/2013

Building on the worldwide success of The Knot brand in the wedding space, IDM's website takes the number one position in Australia.

INDEPENDENT DIGITAL MEDIA TO INCREASE REACH WITH NINEMSN
01/03/2012

Independent Digital Media has announced a significant step forward for its high-­‐quality women’s lifestyle portfolio of websites.

PRIMPED Appoints Yasemin Turker as New York Editor
17/05/2011

Independent Digital Media (IDM) is excited to announce that Yasemin Turker, current Editor of premium beauty website PRIMPED.com.au, has been appointed as PRIMPED’s New York Editor.

IDM launches 2nd issue of Younger You Magazine
02/05/2011

Independent Digital Media (IDM) today launches the second issue of Younger You magazine.  Featuring Jennifer Aniston on the cover, the magazine is an extension of anti-ageing website YoungerYou.com.au, and features 148 pages of the latest self-enhancement news, advice, products and procedures.

Aussies Spill the Beans about their Cosmetic Surgery
02/05/2011

Cosmetic surgery is no longer a taboo subject, with 44% of Aussies who have had a surgical procedure spilling the beans to their friends (at least seven people or more), according to new research by anti-ageing website and magazine YoungerYou.com.au.

Independent Digital Media Launches 2nd issue of The Knot Magazine
02/05/2011

Independent Digital Media (IDM) launches the second issue of The Knot magazine, an extension of its popular wedding website www.TheKnot.com.au, on newsstands from 27th April 2011.

Aussie Brides Catch Royal Wedding Fever
02/05/2011

Aussie brides are gripped by Royal Wedding fever, with 90% of Aussie brides admitting they will probably watch the ceremony this Friday on television, according to new research by The Knot magazine and wedding website TheKnot.com.au.

Independent Digital Media goes from strength to strength
21/02/2011

IDM reports strong traffic increase across its women’s lifestyle portfolio.

Independent Digital Media Launches The Knot Magazine
26/10/2010

Independent Digital Media (IDM) will launch The Knot magazine, an extension of its popular wedding website TheKnot.com.au, on newsstands from Wednesday 27th October.

The Knot Launches Wedding Directory iPhone App
12/10/2010

The Knot iPhone App allows brides to find suppliers whilst on the move, with detailed listings for wedding gown designers, photographers, reception venues, florists, jewellers, cake suppliers and more.

Independent Digital Media Launches Magazine Extension of Anti-Ageing Website YoungerYou.com.au
23/09/2010

The first issue of Younger You magazine, a new anti-ageing title is set to launch on the 29th September 2010, published by Independent Digital Media (IDM).

Independent Digital Media extends its women’s lifestyle offering
07/07/2010

Independent Digital Media (IDM) has announced the launch of Younger You magazine for September and The Knot magazine for October this year. The magazines are extensions of IDM’s popular wedding website TheKnot.com.au and anti-ageing website YoungerYou.com.au, and will be distributed nationally.

Homehound launches Home Style today
14/05/2010

Homehound, one of Australia's largest real estate portals is excited to announce the launch of Home Style - an inspiring, interactive gallery providing consumers with creative ideas for their homes. Users will be able to explore online Home Style galleries that feature more than 10,000+ photographs of some of Australia's most visually appealing spaces to find the best design trends, inspiration for key rooms as well as the latest materials and concepts.

The Knot Shop launches today
04/05/2010

Today, the world’s number one wedding website The Knot will launch The Knot Shop Australia – a secure online shopping service providing the best range of to-be-wed clothing and accessories.

Independent Digital Media appoints Erica Wildey, Group Sales Manager IDM
23/04/2010

Erica Wildey, former Senior Account Manager of Sensis MediaSmart, has been appointed as the new Group Sales Manager of Independent Digital Media (IDM), the digital media business within Michael Hannan’s Independent Print Media Group (IPMG).

PRIMPED editors take out both online awards at the 2010 Jasmine Awards
22/04/2010

Newly appointed Editor of PRIMPED.com.au, Yasemin Turker and Editor-at-large Zoë Foster have both been acknowledged at the highly regarded Jasmine Awards held in Sydney yesterday.

Independent Digital Media appoints Yasemin Turker as Editor
21/04/2010

Beauty Editor, Yasemin Turker has been appointed the new Editor of PRIMPED.com.au, the beauty website of Independent Digital Media’s (IDM) premium women’s lifestyle network. IDM is the digital media business within Michael Hannan’s IPMG.

YoungerYou.com.au - Australia's Premier Anti-Ageing Web Site Goes Live
16/04/2010

Australia’s premier independent anti-ageing beauty site, www.youngeryou.com.au has gone live and will celebrate the launch with an intimate event today. Created by Independent Digital Media (IDM) the new site is the next step in the creation of its high-quality women’s lifestyle portfolio of websites with Younger You a market first.

Independent Digital Media to launch anti-ageing site YoungerYou.com.au
04/12/2009

Independent Digital Media (IDM) has announced its next step in the creation of its high-quality
women’s lifestyle portfolio of websites with a market first, one-stop independent anti-ageing
beauty site, www.youngeryou.com.au, set to launch in April, 2010.

Independent Digital Media appoints Georgia Falcke as Victorian account manager
04/12/2009

Georgia Falcke, Principal Consultant at My Media Garden and former Agency manager at Time Inc, has been appointed as the Victorian account manager of Independent Digital Media (IDM), the digital media business within Independent Print Media Group (IPMG).

Rules of Engagement – try December on for size
27/11/2009

Research* conducted by the world’s most popular wedding website, TheKnot.com.au -confirms summer is the most popular season for proposals in Australia with December being the month to get engaged.

Australia ties The Knot with the world's No 1 wedding website
19/10/2009

Australian brides-to-be - your dreams are about to be realised. No, it’s not a groom with a winning smile, sensitive side and a great job . . .it’s much more important than that. The Knot has landed in Australia.

Bridal media habits and trends revealed at launch of TheKnot.com.au
15/10/2009

On the eve of its launch, Independent Digital Media’s new wedding site TheKnot.com.au has revealed research* showing that just over half of Australian brides (51%) access the internet at least once a day to research or plan their upcoming nuptials.

Independent Digital Media to Launch Wedding Site TheKnot.com.au
03/08/2009

Independent Digital Media (IDM) has announced a significant step in the creation of its high-quality women’s lifestyle portfolio of websites with an innovative, one-stop wedding site, TheKnot.com.au, set to launch in October 2009.

Two former “queens of print” put a new face on the digital arena
02/06/2009

“I’ve been here for about five months. It’s a very short period of time,” Marina Go (below) told Mediaweek. With a background in print, Go has spent the best part of the last two decades in women’s magazines. 

Jeremy Crooks appointed General Manager of Response Directive
06/05/2009

Jeremy Crooks has been appointed as the new General Manager of online advertising representation business Response Directive.

Homehound Continues to Deliver
30/04/2009

Homehound recently launched a host of NEW features, making the property search experience more enjoyable, with the best range of options.

Independent Digital Media appoints Kathy Hamill, National Sales Director
06/04/2009

Kathy Hamill, a partner with autochic.com.au and former Publisher of B&T, has been appointed as the new National Sales Director of Independent Digital Media, the digital media business within IPMG.

PRIMPED users: Not buying into this whole 'recession' thing
25/02/2009
In a user survey* completed in February 2009, PRIMPED users admitted to purchasing more than 50 new beauty products every 12 months, researching 90% of them online first.
PRIMPED has had a makeover! (Applause)
23/02/2009
PRIMPED.com.au has had a design overhaul revealing a fresher, faster, sexier homepage.
PRIMPED.com.au gives the online beauty market a makeover
26/09/2008

PRIMPED.com.au launched on August 18 as Australia's first entirely online Web 2.0 destination dedicated to beauty and with original content, giving online beauty in Australia a complete overhaul.

Independent Digital Media appoints Seth Yates, Chief Technology Officer
08/07/2008

Seth Yates, former CTO of Fairfax Digital, has been appointed as the new CTO of Independent Digital Media, the digital media business within IPMG.

Independent Digital Media announces the acquisition of Response Directive
15/04/2008
IDM today announces the acquisition of Response Directive.
IDM Hires Top Beauty Talent
14/04/2008

Independent Digital Media's Web Publishing division has announced three key new appointments as it ramps up for its upcoming digital launch in the beauty space.

New CEO for IDM
28/03/2008

IPMG Appoints David Burkett, Chief Executive Officer - Independent Digital Media

Homehound jumps ahead
19/02/2008

Homehound.com.au is now Australia's 3rd largest property website.