PRIMPED Appoints Yasemin Turker as New York Editor

17/05/2011

Independent Digital Media (IDM) is excited to announce that Yasemin Turker, current Editor of premium beauty website PRIMPED.com.au, has been appointed as PRIMPED’s New York Editor.

Yasemin is headed to New York for 7 months, where she will be reporting for PRIMPED on the latest looks, products and trends straight from one of the fashion capitals of the world.

‘Words cannot describe how excited I am to be given this amazing opportunity. Being New York Editor is a dream come true for me, and I have no doubt that this will only add to PRIMPED's success, offering our readers insight into beauty on a global scale,’ says Yasemin.

Marina Go, Publisher for IDM says, ‘PRIMPED users and advertisers will continue to benefit from Yasemin’s blogs and videos during her time overseas. Yasemin will be delivering the latest in beauty news and trends straight out of New York, giving PRIMPED an edge that our readers will love.’

In Yasemin’s absence, Eliza Ashe, a former Beauty Editor of Shop Til You Drop (currently a regular contributor and part-time member of the PRIMPED team), will step into the role of Acting Editor of PRIMPED.

Eliza will be ably assisted by Cherie Herrmann, who will be promoted from Beauty Writer to Beauty Editor with the transition.

Zoe Foster will continue in her position as Editor-at-Large for PRIMPED.

Yasemin’s last day in Sydney is 13th May, and Eliza will take up the role of Acting Editor on 20th May 2011.

Contact the PRIMPED Team

Yasemin Turker, New York Editor, can be contacted at: yasemin@primped.com.au
Eliza Ashe, Acting Editor, can be contacted at: eliza@primped.com.au
Cherie Herrmann, Beauty Editor, can be contacted at: cherie@primped.com.au
Zoe Foster, Editor-at-Large can be contacted at: zoe@primped.com.au

For more information, please contact:

Mia Carter
Brand Manager
mcarter@indepedentdigitalmedia.com.au
(02) 9469 5419

About PRIMPED.com.au

PRIMPED was launched by Independent Digital Media (IDM) in August 2008 as Australia’s premium online beauty portal. Featuring the finest bloggers in the beautysphere providing up-to-the-second commentary on the newest celebrity and runway beauty trends, in-house video content featuring the best makeup artists and hairstylists, a constellation of clever, practical ‘how-to’s’, a library of thousands of beauty products, reviews, salons and services, PRIMPED is edited by beauty guru Yasemin Turker. PRIMPED is the go-to for the how-to in beauty. It’s beauty as you don’t know it.

About Independent Digital Media

Independent Digital Media (IDM) is a lifestyle media company dedicated to providing online information, products and services to targeted communities of interest. Our mission as a new media company is to create highly engaged audiences online though premium content and services. In niche content categories the internet provides an opportunity to move what was once a one-way dialogue with consumers, to a dynamic conversation within communities of like minded interest. At IDM we set out to capitalise on this opportunity to connect, entertain, inform and inspire.

IDM’s Women’s Network includes PRIMPED.com.au, Australia’s leading premium dedicated beauty website, TheKnot.com.au, the ultimate wedding destination and YoungerYou.com.au, Australia's most trusted anti-ageing and wellness website.

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