The Knot Shop launches today

04/05/2010

Today, the world’s number one wedding website The Knot will launch The Knot Shop Australia – a secure online shopping service providing the best range of to-be-wed clothing and accessories.

The Knot Shop is the first of many brand extensions yet to come from The Knot Australia, with a magazine, distributed nationally,  due to be launched in October this year, securing the brand’s position as the authority for weddings across all media platforms.

Independent Digital Media (The Knot) has partnered with Morrow Innovations (Mi Bride and Groom) to provide Australian brides with direct 24/7 access to the best online hassle-free shopping network.

The 128 000 unique visitors to TheKnot.com.au each month will be able to access the shop for wedding necessities from brands such as Vera Wang and Royal Doulton, bomboniere, decorations and wedding clothing, as well as gift and accessories for all things bridal right through to baby showers.

According to IDM’s publisher Marina Go, this extension of The Knot brand is a highly anticipated step in the right direction.
 
“The second phase of our brand roll-out was always going to be The Knot Shop with further brand extensions to include The Knot magazine planned for later this year. The Knot is the world’s number one wedding media brand and TheKnot.com.au already boasts more than 128 000 monthly Australian-based unique browsers - a 400% rise since it first launched here in October 2009. ”

The Knot is the ultimate destination for planning and ideas for everything wedding, including over 2000 wedding dresses, 900 informative articles, 750 helpful Q & A’s and 600 image galleries of fashion, beauty, cakes, gifts and wedding styling ideas. New content is added daily to ensure every wedding dream is realised.


For further information, or to arrange an interview with The Knot Editor, Alicia Richardson or publisher Marina Go, please contact Allira Carroll or Tessa Kerestes at Liquid Ideas:

E: alliracarroll@liquidideas.com.au / ph: (02) 9667 4211/ mob: 0468 916 482
E: tessakerestes@liquidideas.com.au / ph: (02) 9667 4211/ mob: 0414 961 542

www.theknot.com.au

About TheKnot.com.au
Independent Digital Media (IDM) has entered into a license deal with the world’s number one wedding website TheKnot.com. The US version has an average of 3.4 million unique browsers globally per month. The Australian site is the most comprehensive and integrated wedding website in Australia with a mix of locally produced editorial and international content.

TheKnot.com.au joins IDM’s other women’s lifestyle portfolio of websites including PRIMPED.com.au which launched in August last year and is now considered Australia’s leading premium, dedicated beauty website and YoungerYou.com.au which launched in April 2010 and is set to become Australia's most trusted anti-ageing and wellness website.

 

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