Key Metrics
Average age1 34
Average income1 $55,877
Page impressions2 1,056,529
Unique browsers2 220,461
1 Source: Primped User Survey 2012
2 Source: Omniture, January 2013
PRIMPED Vision
  • "The go-to for the how-to in beauty" - The epicentre for innovation, trends and communication for all things in the beauty category.
PRIMPED Values
  • Innovative, Clever, Modern, Honest
PRIMPED Promise
  • we are experts in the category of beauty
  • we dispense credible advice and information
  • we support women in their quest to Look Good and Feel Good
  • we are the source for trends and developments in the beauty category
  • we've got the best beauty advice you've never heard
PRIMPED

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