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<brand>
  <advertising-image-url>http://hcdn1.net/idmco.com.au/assets/images/img_theknot_small.png</advertising-image-url>
  <created-at type="datetime">2009-08-04T02:18:34Z</created-at>
  <id type="integer">4</id>
  <image-url>http://hcdn1.net/idmco.com.au/assets/images/img_theknot_small.png</image-url>
  <logo-url>http://hcdn2.net/idmco.com.au/assets/images/logo_theknot.png</logo-url>
  <market-trends>&lt;p&gt;Every year 120,000 couples go on one of the biggest and longest shopping sprees of their lives. The average cost of an Australian wedding is $49,000. 92% of weddings will be organised by the bride either alone or in partnership with the groom, family or friends. 99% will use the internet for their wedding research. TheKnot.com.au will connect brands to the most powerful bridal community on the web.&lt;/p&gt;</market-trends>
  <media-kit>&lt;p&gt;To find out all the different ways, you as an advertiser can engage with the The Knot audience, look no further than our detailed Media Kit.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;../../assets/pdf/tkau_media_kit.pdf&quot;&gt;Download Media Kit&lt;/a&gt;&lt;/p&gt;</media-kit>
  <name>The Knot</name>
  <overview>&lt;p&gt;Independent Digital Media will launch TheKnot.com.au in Australia in October 2009. The Knot is the world's biggest bridal network and attracts more engaged couples than any other wedding resource.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.theknot.com.au/&quot;&gt;TheKnot.com.au&lt;/a&gt; will be a one-stop wedding planning solution. Australia&amp;rsquo;s first wedding site to position every element of a wedding in one easy to navigate, visually compelling and completely interactive site.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.theknot.com.au/&quot;&gt;TheKnot.com.au&lt;/a&gt; will be highly inspirational and practical, providing an entire journey of ideas, inspiration and tools from engagement to honeymoon.&lt;/p&gt;</overview>
  <permalink>the-knot</permalink>
  <position type="integer">0</position>
  <rate-card>&lt;p&gt;The Knot has many options when it comes to display advertising. All options are clearly laid out in our PDF rate card.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;../../assets/pdf/tkau_rate_card.pdf&quot;&gt;Download Rate Card&lt;/a&gt;&lt;/p&gt;</rate-card>
  <special-text>&lt;p&gt;&lt;a href=&quot;http://www.theknot.com.au/wedding-vendors/get-listed&quot;&gt;&lt;img src=&quot;http://hcdn1.net/idmco.com.au/assets/images/primped_special.jpg&quot; alt=&quot;The Knot Special&quot; /&gt;&lt;/a&gt;&lt;/p&gt;</special-text>
  <specifications>&lt;p&gt;Booked space with The Knot and now need to know how to create and deliver your artwork?&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;../../assets/pdf/tkau_ad_specs.pdf&quot;&gt;Download Specifications&lt;/a&gt;&lt;/p&gt;</specifications>
  <updated-at type="datetime">2009-10-18T22:47:46Z</updated-at>
  <url>http://www.theknot.com.au/</url>
  <why>&lt;p&gt;&lt;strong&gt;The Knot: Modern. Real.  Personal.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The Knot is the world's leading wedding resource digital brand, reaching millions of engaged women each year and capturing over 70% of the US online bridal market share.&lt;/p&gt;
&lt;p&gt;The Knot Australia is the most comprehensive online resource for brides-to-be seeking information and services to help plan their weddings.&lt;/p&gt;
&lt;p&gt;It provides everything you need to plan a wedding: modern, real and personal. With its fresh voice, real-world sensibility, down-to-earth editorial and easy to-use tools, The Knot offers everything to keep independent, savvy brides coming back again and again.&lt;/p&gt;</why>
</brand>
