Independent Digital Media

Launched in April 2010, Younger You will become Australia's most trusted anti-ageing and wellness website. Edited by former New Idea & Good Medicine editor Jenni Gilbert, Younger You will be a comprehensive resource covering everything from cosmetic dentistry and hair restoration, to body contouring and remedial cosmetic surgery. The content will deal with home care products, non-surgical clinic and salon treatments and cosmetic surgery, with expert advice from local and international industry professionals.

Australia's cosmeceutical industry is booming despite the global financial crisis, with an estimated $345+ million spent on non-invasive and minimally invasive treatments to the year ending March 31, 2009, according to the Cosmetic Physicians Society of Australasia. The Society reports a trend towards patients looking for an overall consultation and assessment, indicating a strong demand for non-aligned news and information sites on the subject. Younger You will fill this role in Australia.